ASE, in conjunction with multiple OEM and independent industry partners, has produced a series of web and television commercials to highlight the value ASE Certified professionals provide to the motoring public, and why drivers should ask to see their technician's credentials. The commercials are currently being distributed through a variety of streaming, pre-roll and connected TV, and will soon be showcased on thousands of screens in service center waiting rooms across the United States.
“These new media assets offer a compelling look at why it is essential for motorists to trust ASE Certified technicians with their vehicle service,” said Dave Johnson, president and CEO of ASE. “The response has been phenomenal to these commercials with nearly seven million online views already. We invite repair shops, automotive businesses and industry organizations to download and share these commercials with their customers and post them on websites and social media platforms.”
The commercials are just the start of ASE's media blitz to ensure the motoring public understands what the ASE insignia represents and the value ASE Certified professionals provide.
For those interested in viewing, downloading or sharing the videos, visit www.ase.com/production and click on the highlighted word HERE.
Acerca del Instituto Nacional para la Excelencia en el Servicio de Automoción (ASE)
Creado en 1972 como organización sin ánimo de lucro, el National Institute for Automotive Service Excellence (ASE) es una fuerza motriz en la industria del transporte. Como tercera parte independiente, ASE mantiene y promueve altos estándares de servicio y reparación a través de la evaluación, certificación y acreditación de los profesionales actuales y futuros de la industria, y el prestigioso logotipo del Sello Azul ASE identifica a los profesionales que poseen los conocimientos y habilidades esenciales para desempeñarse con excelencia. Hoy en día, hay aproximadamente 220.000 profesionales certificados por ASE trabajando en concesionarios, talleres independientes, talleres de reparación de colisiones, tiendas de piezas de automóviles, flotas, escuelas y universidades de todo el país. Para más información sobre ASE, visite www.ase.com.